Bambinista is a female-founded, premium nursery retailer based in Westfield London and online.
The idea for Bambinista was sparked when Susan (Founder & CEO) was pregnant with her little girl Bailey. She realised that there was a gap in the market for a store where parents could shop for cool and trendy nursery brands in a friendly environment which cares about quality and sustainability.
Susan identified that the journey to and through parenthood can feel rather overwhelming and isolating so is leading her business towards supporting busy parents in any way she can. She actively employs and supports her team of like-minded parents and is always on the lookout as to how she can use her platform to help mum-founded brands.