WILDCHILD LONDON was born in the spring of 2017 when Mum duo Rebecca & Gemma came together to fulfil a lifetime dream of building their own business. In doing so they’ve created a range of genderless, urban, cheeky and unconventional clothing for newborn to 9 year old's.

Being Mums of young children themselves they both wanted their kids to be kids, with the freedom of quality trend led clothing, that did not define or condition based on gender stereotype’s - yet still carried a quirky fun spark that kids love.
Their creative flair and passion for kids clothing is evident in the versatile Wildchild range of  long and short sleeved T-shirts, sweatshirts, joggers and leggings. With considered designs that are fun and distinct, items can be mixed, matched and shared between brothers and sisters alike.

All Wildchild garments are made with respect for people and the planet. Ethically produced, made to last, designed and manufactured here in Britain, using toddler-safe ink and certified fabrics.

A subtle colour palette makes pieces unisex with designs and shapes that appeal to all, along with high quality, durability and fair prices.
By not defining kids by their clothing, Wildchild London aims to help kids ‘stay wild’, with colour and style that works.