SMALL FRY was founded in 2019 by designer and illustrator Christian Gould and is based in Manchester. Having already established an adult streetwear brand and inspired by son Noah, Christian set out to design quality, contemporary clothing that is a shade cooler than typical high street kidswear.
SMALL FRY garments are made from organic cotton and printed using water based inks. Our packaging has been designed to be biodegradable and recyclable. We’re doing our best to minimise the impact we have on the environment.
Coming from humble beginnings Christian wanted to use this opportunity to do some good in the world. Small Fry proudly donates 10% from every sale to help local children living in poverty.