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PIMSA is a trendy unisex kids fashion brand, age 0 to 5 years. The collections of PIMSA are characterised by the use of beautiful and soft fabrics, attention to detail, comfortable timeless models, simplistic but beautiful prints and the use of natural colours. Minimalism with a twist!

PIMSA baby and kidswear is designed in the Netherlands and fairly produced in Turkey or Portugal. All materials that are used are carefully selected and of premium quality. Tested and approved in accordance with the Oeko-Tex Standard 100, Category 1 for babies 0-3 years, which means they are free of harmful substances.

PIMSA was founded by Denise Kroes, who decided to change course completely in 2016. Not just because of the birth of her two sons Pim and Sam in previous years, but especially because life is too short to not do what you dream of or what makes you happy. Out of that mindset, child number 3 was born: PIMSA!


The AW18 collection "Penguins & Puffins" is playful yet stylish. The colour palette consists of warm tones matching the season such as; dark blue, old rose, sea green and off-white. The all-over prints are all drawn in the same style so they fit together well. There is a perfect balance between basics and statement items. By mixing and matching these items you create the ultimate winter look for 2018.

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